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EVEN BEFORE
the name change and organisational shift to wider concerns, the
magazine was beginning to reflect the changing cultural, social
and political context acknowledging the increasing ethnic
diversity of the general population as well as the impact of political
developments and increasing secularisation on the island of Ireland.
Also in the past year, we have widened the editorial group and now
have representation from the four main denominations, which creates
a valuable context for conversation and unearths a wider range of
stories and connections from which to work.
So how have
these changes filtered through and what do readers think? We were
also keen to gauge any changes taking place within our constituency
and to hear what issues are concerning readers at this point in
time.
Having sent
out nearly 2,000 surveys in magazines at the beginning of February
2007, to date 132 completed questionnaires have been returned. The
analysis offered here is based on the first 125 completed forms
received.
The responses
so far show a committed, long-term and engaged readership. 57% of
those who responded have been receiving Lion&Lamb for
over 5 years. Over 72% said they read most or all of the magazine,
while around one third reported that their copy was regularly read
by more than one person. 60% said they retained issues for future
reference, with 17% passing the magazine on to others after use.
Two thirds of respondents expressed a preference for reading a printed
publication rather than an online only version.
Many of these
readers have an active connection to the work of the Centre through
events (one third), using resources (one third), visiting the website
(one quarter) and support the work of the Centre financially (over
30%). On the other hand, 20% of respondents had no other connection
with the Centre other than receiving the magazine.
Three quarters
of the questionnaires returned were filled in by men, but perhaps
there are more invisible female readers than this statistic
might suggest where an issue of the magazine is read
by more than one person! Over 60% of these were in the age
range 40-64, with 24% over 65 and less than 13% below 39 years of
age. In terms of location, readers in Northern Ireland accounted
for 79% of replies, 9% came from the Republic and 12% from other
UK locations.
The words that
best described the magazine according to respondents
were stimulating (63%), relevant (63%) and interesting (54%), also
valuable (32%), intellectual (32%), encouraging (32%) and important
(28%).
Of the 41 respondents
using the word intellectual in describing the content,
this was largely used along with words such as interesting, relevant,
important, valuable, stimulating, encouraging, controversial, unique
and user-friendly. In all, three respondents said they found it
inaccessible (sometimes or at times) and one described it as irrelevant
specifically, with regard to the concerns of working class
Christians.
Lion&Lamb
seeks to give careful consideration to issues which often resist
easy answers. However, it is clearly not in our interests for material
to be inaccessible, dull, overly technical or intellectually elitist.
We aim to resource Christians with thought provoking, biblically
based reflection, presented in an attractive and user-friendly format.
We try to keep the content varied with interviews, case studies
and personal stories etc. interspersed among longer more discursive
articles, and continue to work hard at an editorial level, with
contributors and our designer, to balance style and substance.
It is encouraging
that readers use the magazine as a resource for further reading
(60%), prayer/personal reflection (51%), Bible study (37%), sermon
preparation (35%), group work/teaching (25%) and leading a Difficult
Conversation (24%). We were especially pleased that the Difficult
Conversation feature, a recent addition, is being well received.
Many comments
affirmed Lion&Lambs fidelity to the Centres
strapline biblical faith for a changing world. And a
majority of readers expressed support to the fact that we had gone
wider in the concerns being addressed and the range of viewpoints
being expressed with comments such as appreciate the
broadening concerns, broader views represented,
wide diversity, varied perspectives, more
open to Roman Catholic voices, more inclusive of women,
younger people.
There was a
strong sense among readers of the magazines increasing relevance
and pertinence to current contexts with comments about the
breadth of stimulation, becoming more relevant
to the real world, deals with the issues of the day,
topical and relevant, adapted to the changing
scene, recent changes encouraging, making
good connections and growing appeal to a wider constituency.
We do need
to consider how we make time to connect with new contributors. It
does no harm to remind you that we welcome both unsolicited articles
and correspondence from readers! All contributors write for us on
a voluntary basis and give very generously of their time and we
are very grateful to them for this. When we receive feedback we
are keen that it makes it into print, where appropriate. A readers
email, letter or phone call often provides an opportunity for further
conversation. So please do contact us if you would like to comment
on anything featured in the magazine.
Overall, there
has been a very positive reaction to the magazines development
in recent years, including the new colour layout. The look of the
magazine is described as contemporary, good and
getting better, very attractive, up to date,
markedly improved.
The magazine
represents a significant investment for the Centre, both financially
and in terms of time. We have recently benefited from short-term
additional funding from the Community Relations Council and continue
to look at ways the magazine can be most successfully financed.
We also gratefully acknowledge the contributions of readers who
support the work of the Centre and the production of Lion&Lamb.
So what are
the burning issues? 66 people suggested one or more topics! In summary,
these include (deep breath, now):
Engagement
with fundamentalist Protestants/Evangelicals, issues of biblical
research and interpretation, authority of Scripture, history and
development of Bible, other Christian positions, more extreme ends
of the theological spectrum, creationism vs evolutionism, technology
vs spirituality, womens ordination, women in leadership, moral
values and the media, living the Christian life in Ireland, North/South
cultural differences in the churches, relating theology to politics,
cross community activities how we can work together? Protestant/Catholic
dialogue, dealing with the past, peace and reconciliation movements
in other parts of the world, How do I live my faith in this
fast-moving world which asks big questions and marginalises faith?
Societys intolerance of a biblical stance, practical applications
and initiatives, tried and tested biblically based events/resources,
evangelism among the poor and working class, education, pastoral
care, peacemaking, outreach, Christian lifestyle, spirituality,
counselling, liturgy and prayer, making corporate worship relevant,
the Sacraments, Christian hope, churches in a multicultural and
secular society, interface of faith communities and (local) statutory
authorities, faith in a post-Christian society, postmodernisms
impact on society and church, new forms/expressions of church, other
religions, interfaith issues, positive aspects of Islam, befriending
and integrating foreigners, illegal immigration, refugees, climate
change and stewardship of creation, environmental issues, energy,
modern slavery, racism, globalisation, social justice
issues from religious perspective, poverty, materialism, homelessness,
paramilitarism, drug culture, binge drinking, alcohol-related abuse,
the churches and inner city communities, individualism in church
and society, voter apathy amongst youth, everyday life, family breakdown,
family and marriage issues, co-habiting vs marriage, HIV/AIDS in
Northern Ireland /Ireland, human sexuality, homosexuality, how can
churches be inclusive and true to the gospel? Gay leaders
All the questionnaire
responses have been collated and circulated to the leadership team,
board and the editorial group. These will be discussed and used
to help us think about future issues.
Incidentally,
a number of the suggested themes are currently in the pipeline either
for the magazine or in the form of other projects underway at the
moment. These include two research projects: Faith in a Plural
Society, details of which can be found elsewhere in this issue,
and a project investigating the churches engagement with loyalist,
working class communities, leading to a resource for churches which
will be published in the autumn. Our annual devotional resource
provides a focus for study and reflection on Christian engagement.
This years resource, Out of the Depths, was made available
online in early June and will be published as a printed resource
in the autumn.
Because Lion&Lamb
is relatively infrequent, typically being two or three issues per
year, it is limited in the extent to which it can respond to the
current issues of the day. However, a comment piece called P.S.
is posted on our website on the second and fourth Wednesday of every
month and is also available by email. These 500-word articles on
diverse themes are volunteered by a range of contributors. There
is also an online discussion board. If youd be interested
in writing for P.S. please let me know.
But back to
the magazine and to the findings of the survey. We happily concede
that there are other publications out there which do some things
better than we can. However, we are confident that Lion&Lamb
has a niche and that it is a valuable and valued part of the Centres
work. Responses to the survey were in the main very positive and
affirming of the magazine, while also suggesting where improvements
can be made. We will continue to strive to make each issue the best
it can be.
We acknowledge
that we are not reaching the number of new readers that we wish
to. Yet 81% of respondents said they would recommend the magazine
to others. So please do! If someone you know would be interested
in receiving the magazine, give them a copy or contact us and we
will send them one. We would also be happy to supply copies for
information in your church, for its bookstall or library.
We are grateful
to those who have taken the time to fill in our questionnaire. You
have given us food for thought, touched the odd nerve, offered encouragement
and sparked ideas. We appreciate your feedback. Thank you. And if
you havent returned a questionnaire, its not too late
you have until the end of July. Or fill it in online at www.contemporarychristianity.org.
Apologies
to those who met technical difficulties with this option initially
the gremlins have now been fixed.
The full survey
data compiled so far can be found online at www.contemporarychristianity.org/lionandlamb/ReaderSurveyResults.pdf
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